The benefits of custom garden furniture
1, to meet the different needs of different consumers of garden furniture. In the traditional marketing model, furniture companies tend to follow the current trend of furniture for furniture R&D production based on simple market research. However, the furniture produced by this model does not conform to the requirements. It means that the style cannot satisfy personal preferences. Custom marketing divides the market into individuals and designs garden furniture according to individual requirements. Consumers are one of the designers of garden furniture. According to personal preferences can be made some specific requirements, such as color matching, personalized specifications and so on.
2, reduce inventory backlog. In the traditional marketing model, furniture companies reduce the cost of products through large-scale production in pursuit of maximizing profit. Once the market encounters a slight shock, such large-scale production of garden furniture will inevitably result in unsalable sales or a backlog of resources, resulting in waste of resources. And custom marketing is based on consumer orders, almost no inventory, and has accelerated cash flow.
3, reduce marketing costs. In the traditional marketing model, furniture companies tend to drive sales through advertising and building store promotions in order to occupy the market, which is costly. As long as the garden furniture is reliable and the price is reasonable, the customized furniture can be sold smoothly. In custom marketing, manufacturers directly reduce consumers' sales and reduce expenses.
4, help accelerate product development. Under the traditional marketing model, designers of many furniture companies are behind closed doors, but they only carry out product development based on simple market surveys. The design of garden furniture has great limitations and it is difficult to meet public demand. In custom marketing, designers have many opportunities to communicate with consumers face-to-face, it is easy to know the requirements of consumers, and then can develop products that are close to the needs of consumers.
The benefits of custom garden furniture are introduced here. Friends who like to customize garden furniture can pay more attention at http://www.chinaoutsidefurniture.com .